A Beginner guide to Link Building: What to expect in 2025
A Beginner guide to Link Building: What to expect in 2025 The Seo industry has been increasing rapidly since the 19’s. Some core algorithm updates have been done by google and since then the importance of Link Building in seo has been increased. According to a survey, 75.34% of the search is being done on a daily basis If you are an online business or a clothing brand then it’s important to sell your products online as 70% of the consumers do their purchase online because being a consumer i can relate to it. Here are some of the statsSource: And for generating your online presence on a google search engine, Link Building plays a vital role. I’ve seen a lot of questions are being asked Regarding link building definition, So I decided to make a guide for Beginners in which I’m gonna share all my personal experience which I had while doing link building. Also, I’m gonna Answer All of Your Questions. It’s actually unfair talking about link building without the one who actually introduced it and gives it such importance in seo. He has been called The Father of Link building. ERIC WARD aka linkmoses. Who is Eric Ward? Eric ward “Link mosses” was a gem back then. He was well known for his Amazing Link building strategies. But sadly he died at the age of 58 in October 2017. Eric subsequently won the 1995 Tenagra Award For Internet Marketing Excellence, which was the web industry’s “Oscar” back then. Eric Ward and Garrett French have also written a book on “ Ultimate Guide to Link Building “. Eric is in the heart and mind of everyone who belongs to the seo industry due to his immense services. Check out what they have said in the memory of the father of Link Building. What is Link Building? Link building is an off-page strategy used to build an Authoritative link from high quality and relevant websites linking back to your website. As I said, Link Building is one of the major parts of search engine optimization. And is one of the core strategies you can use to get your website rank higher in SERP. That’s why It won’t be wrong saying that its a crucial seo strategy by which you can reach your targeted audience and boost your online visibility in search engines. Tip to remember : Yes Link building is good! But overdoing or doing it wrong is bad. Try not to use unnecessary tactics and avoid these link building mistakes and save yourself. getting penalized by Google! Around 65% of marketers believe link building is the toughest part of seo strategy, That’s why they try to skip it and put their focus on the technical seo and Content. But I’ll say it a dumb move! It’s actually not a smart move skipping out Link building strategy because its the strength of your link building strategy and the highest factor in Google’s decision-making process and just focusing on technical seo and content and then dreaming to rank your content on search engines is out of the box!. Because without building quality links google won’t get any signals in its algorithm so it will be tough to rank that site. That’s the reason why Google has considered Link building as 3rd most important ranking factor of seo. Since 2016b backlinks database growth is increasing rapidly. That’s the main reason why creating a strong backlink profile for your website is necessary. Getting curious about What is a backlink? Let’s jump on it.Source: How can i get backlinks for my website/blog? I’ve seen many beginners get confused and severely ask these questions like how to acquire quality backlinks or how can i check my backlink profile manually or from any kinda tool. But the main question is What is a backlink? What is a backlink A backlink is a source of getting links from a relevant website to build a strong authority for your website so that google can trust and rank your website. According to matthewbarby “ the more backlinks that a page has, the better that page will rank on Google on average.basis” Source As we can see from the above chart, it clearly describes how easily you can dominate the SERP ranking by creating high-quality numbers of backlinks Using links in a search engine algorithm is nothing new. In fact, backlinks formed the foundation of Google’s original algorithm (known as “PageRank”). So as we have learned what is a backlink let jump to another step which is How can we acquire high-quality backlinks. Note: If you’re still having any doubt, please don’t hesitate to comment down below I’ll try my best to answer all your queries. Importance of doing Link buiding Building backlinks is an important aspect to rank your website and to show it in SERPs. Here are some of the reasons why Link building is important. It helps google spider to rank index and crawl your website. These are google trust management tools. Building more backlinks can increase the trust and authority in google algorithm It increases the credibility They drive more traffic to your website Quality backlinks attract visitors to your website What is Link Earning? Link earning is considered a natural practice to acquire a high-quality link to boos your website traffic more than any other strategy. Types of Earned Links Links can be earned in many Natural ways. Some of them are as follows: Quality content: Since Google has revealed the BERT algorithm update, chances of ranking higher in Google are based on how quality your content is. Your content should be more relevant than before. Content is considered as the king for websites According to google E-A-T | Expertise, Authoritativeness, Trustworthiness.| Your content should provide relevant information. Your content should be SEO friendly BERT and E-A-T are both AI-based so for google it’s much more easier to rank the best one. By creating quality content there will be higher chances of your blog
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Write for Us – Submit a Guest Post to Owais Digital Looking to share your expertise through a guest post or guest article? At Owais Digital, we invite writers, marketers, and professionals to submit content that adds real value to our audience. Whether you want to contribute to our site with insights on digital trends, SEO, or business growth, this is your chance to become a contributor and reach thousands of readers. What is a Guest Post? A guest post (also called a guest article) is content written by an external writer or contributor, published on another website. Guest posting allows you to: Share expertise in your niche. Build brand authority and credibility. Get quality backlinks to your website. Expand your reach and audience. At Owais Digital, we focus on marketing, business, tech, and digital-related guest posts – ensuring our readers get the most relevant and actionable content. Why Contribute to Owais Digital? When you submit an article to Owais Digital, you’re not just writing a blog post – you’re building long-term authority. Benefits of contributing: Reach a targeted audience in marketing, SEO, and business niches. Gain exposure and backlinks that help improve your online presence. Be featured alongside industry experts and digital professionals. Showcase your knowledge to a community that values fresh, practical insights. Topics You Can Contribute To We cover multiple niches, but every article must have a digital, marketing, business, or tech-driven approach. Fashion Technology Health Business Travel Sports Digital Marketing Education Food Lifestyle Home Gaming General Home Improvement Finance Real Estate News Beauty Automotive Social Media Software SEO Construction Ecommerce Furniture Pets Gadget Photography Shopping Web Development Interior Design Legal Clothing Mobile Science Gardening Home Décor Football Magazine Note: If your topic is outside of these categories, we may still accept it provided the content focuses on marketing strategies, business insights, digital trends, or technology applications within that niche. For example, in “Home Improvement” – we don’t accept random DIY tips, but we do accept articles on digital marketing for home improvement businesses. Guest Post Guidelines To maintain quality, we only accept well-written, original, and SEO-friendly content. Please follow these submission rules: Original Content Only – No plagiarized, spun, or duplicate articles (we check if it’s already published on our site). AI-Generated Content – Allowed, but it must be edited, polished, and human-like (no robotic or filler writing). Word Count – Minimum 1000 words, detailed and well-structured. Keyword Placement – Must be natural; avoid keyword stuffing. Relevance – Your topic must be marketing, business, digital, or tech-focused, even if it’s within another niche. Links – 1–2 high-quality backlinks are allowed (editorial discretion applies). No spammy or irrelevant links. Formatting – Use headings (H2, H3), short paragraphs, bullet points, and examples where possible. Images – Add relevant visuals (royalty-free or original), with proper attribution if required. Editing Rights – Owais Digital reserves the right to edit submissions for clarity, tone, or SEO optimization. How to Submit an Article If you’re ready to submit a post and become a contributor, here’s how: Send your article pitch or draft to [your email]. Our editorial team will review the submission. If approved, your guest article will be published with proper author credit. Frequently Asked Questions 1. Can I submit content that’s AI-generated?Yes, but it must be polished, fact-checked, and well-written to meet our editorial standards. 2. Do I get backlinks if I contribute?Yes, we allow up to 2 relevant, high-quality backlinks in your article. 3. Can I submit general lifestyle, home, or health content?Not directly. All articles must have a business, digital, or marketing perspective within that category. 4. How long should my guest post be?We prefer articles of at least 1000 words with actionable insights. 5. How do I become a contributor?Simply send us your article idea, and if it fits our guidelines, you’ll be added to our contributor network. 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This paragraph serves as an introduction to your blog post. Begin by discussing the primary theme or topic that you plan to cover, ensuring it captures the reader’s interest from the very first sentence. Share a brief overview that highlights why this topic is important and how it can provide value. Use this space to set the tone for the rest of the article, preparing readers for the journey ahead. Keep your language approachable, yet informative, to create a strong connection. Sometimes, the simplest moments hold the deepest wisdom. Let your thoughts settle, and clarity will find you. Use this quote space to share something inspirational or reflective, perfectly aligned with the theme of your article. This paragraph dives deeper into the topic introduced earlier, expanding on the main idea with examples, analysis, or additional context. Use this section to elaborate on specific points, ensuring that each sentence builds on the last to maintain a cohesive flow. You can include data, anecdotes, or expert opinions to reinforce your claims. Keep your language concise but descriptive enough to keep readers engaged. This is where the substance of your article begins to take shape. As you move toward the midpoint of the article, this paragraph provides an opportunity to connect earlier ideas with new insights. Use this space to present alternative perspectives or address potential questions readers might have. Strike a balance between depth and readability, ensuring the information remains digestible. This section can also serve as a transition to the closing points, maintaining momentum as you steer the discussion to its final stages. Wrapping Up with Key Insights In this concluding paragraph, summarize the key takeaways from your article, reinforcing the most important ideas discussed. Encourage readers to reflect on the insights shared, or offer actionable advice they can apply in their own lives. This is your chance to leave a lasting impression, so make sure your closing thoughts are impactful and memorable. A strong conclusion not only ties the article together but also inspires readers to engage further.
How Tailored SEO Solutions Can Transform Your Business
This paragraph serves as an introduction to your blog post. Begin by discussing the primary theme or topic that you plan to cover, ensuring it captures the reader’s interest from the very first sentence. Share a brief overview that highlights why this topic is important and how it can provide value. Use this space to set the tone for the rest of the article, preparing readers for the journey ahead. Keep your language approachable, yet informative, to create a strong connection. Sometimes, the simplest moments hold the deepest wisdom. Let your thoughts settle, and clarity will find you. Use this quote space to share something inspirational or reflective, perfectly aligned with the theme of your article. This paragraph dives deeper into the topic introduced earlier, expanding on the main idea with examples, analysis, or additional context. Use this section to elaborate on specific points, ensuring that each sentence builds on the last to maintain a cohesive flow. You can include data, anecdotes, or expert opinions to reinforce your claims. Keep your language concise but descriptive enough to keep readers engaged. This is where the substance of your article begins to take shape. As you move toward the midpoint of the article, this paragraph provides an opportunity to connect earlier ideas with new insights. Use this space to present alternative perspectives or address potential questions readers might have. Strike a balance between depth and readability, ensuring the information remains digestible. This section can also serve as a transition to the closing points, maintaining momentum as you steer the discussion to its final stages. Wrapping Up with Key Insights In this concluding paragraph, summarize the key takeaways from your article, reinforcing the most important ideas discussed. Encourage readers to reflect on the insights shared, or offer actionable advice they can apply in their own lives. This is your chance to leave a lasting impression, so make sure your closing thoughts are impactful and memorable. A strong conclusion not only ties the article together but also inspires readers to engage further.
