The Seo industry has been increasing rapidly since the 19’s. Some core algorithm updates have been done by google and since then the importance of Link Building in seo has been increased.  According to a survey, 75.34% of the search is being done on a daily basis

If you are an online business or a clothing brand then it’s important to sell your products online as  70% of the consumers do their purchase online because being a consumer i can relate to it. Here are some of the stats


Source:

And for generating your online presence on a google search engine, Link Building plays a vital role.

I’ve seen a lot of questions are being asked  Regarding link building definition,

So I decided to make a guide for Beginners in which I’m gonna share all my personal experience which I had while doing link building. Also, I’m gonna Answer All of Your Questions.

It’s actually unfair talking about link building without the one who actually introduced it and gives it such importance in seo. He has been called The Father of Link building.

 ERIC WARD aka linkmoses. 

Who is Eric Ward?

Eric ward “Link mosses” was a gem back then. He was well known for his Amazing  Link building strategies. But sadly he died at the age of 58 in October 2017. Eric subsequently won the 1995 Tenagra Award For Internet Marketing Excellence, which was the web industry’s “Oscar” back then.

Eric Ward and Garrett French have also written a book on “ Ultimate Guide to Link Building “. Eric is in the heart and mind of everyone who belongs to the seo industry due to his immense services. Check out what they have said in the memory of the father of Link Building. 

What is Link Building?

Link building is an off-page strategy used to build an Authoritative link from high quality and relevant websites linking back to your website.

As I said, Link Building is one of the major parts of search engine optimization. And is one of the core strategies you can use to get your website rank higher in SERP. That’s why It won’t be wrong saying that its a crucial seo strategy by which you can reach your targeted audience and boost your online visibility in search engines.

Tip to remember : Yes Link building is good! But overdoing or doing it wrong is bad. Try not to use unnecessary tactics and avoid these link building mistakes and save yourself. getting penalized by Google!

Around 65% of marketers believe link building is the toughest part of seo strategy, That’s why they try to skip it and put their focus on the technical seo and Content.

But I’ll say it a dumb move! It’s actually not a smart move skipping out Link building strategy because its the strength of your link building strategy and the highest factor in Google’s decision-making process and just focusing on technical seo and content and then dreaming to rank your content on search engines is out of the box!.

Because without building quality links google won’t get any signals in its algorithm so it will be tough to rank that site. That’s the reason why Google has considered Link building as 3rd most important ranking factor of seo.

Since 2016b backlinks database growth is increasing rapidly. That’s the main reason why creating a strong backlink profile for your website is necessary. Getting curious about What is a backlink? Let’s jump on it.

Source:

How can i get backlinks for my website/blog?

I’ve seen many beginners get confused and severely ask these questions like how to acquire quality backlinks or how can i check my backlink profile manually or from any kinda tool. But the main question is What is a backlink?

What is a backlink

A backlink is a source of getting links from a relevant website to build a strong authority for your website so that google can trust and rank your website.

According to matthewbarby “ the more backlinks that a page has, the better that page will rank on Google on average.basis”


Source

As we can see from the above chart, it clearly describes how easily you can dominate the SERP ranking by creating high-quality numbers of backlinks

Using links in a search engine algorithm is nothing new. In fact, backlinks formed the foundation of Google’s original algorithm (known as “PageRank”).

So as we have learned what is a backlink let jump to another step which is How can we acquire high-quality backlinks.

Note: If you’re still having any doubt, please don’t hesitate to comment down below I’ll try my best to answer all your queries. 

Importance of doing Link buiding

Building backlinks is an important aspect to rank your website and to show it in SERPs. Here are some of the reasons why Link building is important.

1. It helps google spider to rank index and crawl your website.
2. These are google trust management tools. Building more backlinks can increase the trust and authority in google algorithm
3. It increases the credibility
4. They drive more traffic to your website
5. Quality backlinks attract visitors to your website 

What is Link Earning?

Link earning is considered a natural practice to acquire a high-quality link to boos your website traffic more than any other strategy. 

Types of Earned Links

Links can be earned in many Natural ways. Some of them are as follows:

• Quality content:

Since Google has revealed the BERT algorithm update, chances of ranking higher in Google are based on how quality your content is. Your content should be more relevant than before. Content is considered as the king for websites

• According to google  E-A-T | Expertise, Authoritativeness, Trustworthiness.| Your content should provide relevant information.
• Your content should be SEO friendly
• BERT and E-A-T are both AI-based so for google it’s much more easier to rank the best one.

By creating quality content there will be higher chances of your blog getting link by other blogs. It’s one of the best method of earning links.

Black hat and white hat link building strategies in seo.

In search engine optimization world there are 2 types of seo hats or you can say 2 types of major seo strategies you can use to improvise your ranking in search engine and to get greater visibility in search engine. . These below-mentioned strategies play a vital role in ranking your website in SERP.

1. Black  hat seo 
2. White hat seo

How Black hat seo and white hat seo discovered?

A lot of peoples don’t know that Seo hats were discovered by ERIK Ward. Since he was a well-known link building strategist Linking practices that time isn’t being done in a good way. He said in his book that:

“I coined the term “black hat, white hat” sometime around 2002. It was based on something I noticed in cowboy movies when I was a kid. The good cowboys all wore white hats and the bad guys wore black. I used it as an analogy for those online marketers who stuck to Google’s guidelines (particularly around linking practices) and those who didn’t “
Black ‘hat Seo:

In the early 1990’s back hat seo or negative seo was the major seo practice done by businesses to rank their websites easily by following those practices whose intentions are to manipulate the page rank and which were against the google community guidelines are considered Black hat seo. 

To stop this violation, google launches 2 major algorithm updates commonly known as penguin and Panda update

These updates played a vital role in removing such websites that were doing black hat seo practices. Till today in 2025 google penalized such websites and is more aware than before.

Practices used to do Black hat seo?

The following are the techniques done by black hat SEO.

1. Link Spam
2. Redirects
3. Doorway pages
4. Cloaking
5. Keyword stuffing 
6. Hidden Text 
7. Pilgrimaged content
8. Clickbait
9. Link Schemes

Better to Avoid Black Hat Seo Techniques!

Yes, you heard it right. It’s better to avoid black hat seo techniques. You won’t get anything in return despite ranking in SERPs Google will demote your website or there is a strong probability of getting by google. So it’s better to rank organically.

White Hat Seo:

White hat seo is another technique done by SEO’S AND MARKETERS but the best part about this strategy is that it doesn’t violate the google community guidelines.

Google loves those websites that provide knowledge and relevant information to its users. White hat techniques don’t breach the rules and policies of Google community guidelines.

In recent years many algorithm updates have been announced by google by which white hat seo practice is being done by most of the SEO’s and marketers!

While doing White hat seo strategies you’re able to 

• Create quality content and rank them in search engines.
• Rank your website on 1^st page 
• Increase your website’s traffic 10x by doing paid campaign’s

White Hat SEO Techniques.

• Keyword Research 
• Quality content 
• Guest Posting
• Quality Link building 

2. What is link juice?

Link juice or link equity refers to measuring the worth of a backlink which is hyperlinked on the other website so that it can pass a positive signal to google algorithm

OR

A value that passes from one website to another one by creating hyperlinks is referred to as Link juice.

If a website has a strong contextual link profile then it’s gonna pass positive signals to Google algorithm, whereas having a bad link profile can be the opposite of it.

For newbies, it’s compulsory to understand the basics terms in search engine optimization.

Dofollow and Nofollow links are one of them! That’s the reason why one should have knowledge regarding them.

Let’s get straight into the definition and why this is important.

What is a Dofollow Link?

A hyperlink which passes positive signals to google algorithm and spiders is known as Dofollow link. It goes a positive intent to google spider and that’s why the website gets link juice from the other one.

Here is an example of a dofollow link

“ <a href=”http://www.google.com/”>Google</a> “

Remember: All hyperlinks are dofollow by default so you don’t have to add any rel-attribute on it

What is No-follow link?

No-follow links give a clear signal to the google spiders and crawlers not to follow or pass link equity to such link. By adding a no-follow Rel= attribute to it.

Evolution of Nofollow link Attribute:

When excessive amounts of comments were being done by many seo webmasters google introduced nofollow attribute in 2005 to restrict such activities.

Update regarding the Nofollow link.

On Tuesday 10 September 2019 Google made a core update regarding nofollow links in its algorithm and marked it as a hint, and also introduced 2 other link attributes so that webmasters can identify the nature of such kinda links. These is categorized as below.

1. rel=“nofollow” – This attribute will remain the same and is used when you want to link to another page but not pass any endorsement or ranking credit to said page.
2. rel=“sponsored” – The sponsored attribute should be used to identify links that are for advertisement purposes, where sponsorship and compensation agreements are in place.
3. rel=“ugc” – As the attribute for User Generated Content, this value is recommended for links within user generated content sites, for example forum posts and blog comments.

Best Link building strategies in 2025

It’s 2025, Google’s preference is those kinda links which are being earned ethically rather than building links that are unsolicited and breaching the google guidelines.

Below im gonna provide you x proven strategies that will increase your chances to get rank in SERPS. 

Come on, let’s build good links together!

1. Skyscraper technique 
2. Guest Posting
3. HARO backlinks
4. Testimonial Links
5. Roundups link 
6. Resource Page
7. Broken link building
8. Infographic Link building strategy 
9. Interview Backlinks 

Other Ways to build backlinks?

There are many other strategies by which you can build backlinks but there is a little problem.

Personally I won’t suggest you consider these as you link building strategy as some of these strategies are considered unethical by google and its 2025 era and google algorithm is smart enough to track these strategies.

Another main reason for not doing it too much is that if Google catches you doing these tactics then there is a high probability of getting your website penalized by Google!

• Blog Commenting
• Directory Submission
• Profile Creation Backlinks
• Forum Commenting
• Social Bookmarking
• Link Exchange 
• Create Web 2.0 Sites
• Content Syndication
• PBNs (Private Blog Network)

That’s the reason I will suggest you apply such strategies that will provide value to your website. Otherwise, THE CHOICE IS YOURS!